148 results in Relationship Marketing Books

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Digital Transformation in the Customer Experience
Mohammed Majeed, Aryan Chaudhary, Raman Chadha
Feb. 10th, 2025
£180.00
Contemporary Issues in Social Media Marketing
Subir Bandyopadhyay, Bikramjit Rishi
Feb. 3rd, 2025
£48.99
Zero Complaints: The Path to Continuous Value Creation
Gautam Mahajan, Bill Price, Moshe Davidow
Jan. 31st, 2025
£37.99
Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience
Cristina Ziliani, Marco Ieva
Jan. 6th, 2025
£43.99
The Sales Multiplier Formula: Simple Strategies to Multiply Your Sales by 4.68X
Shawn Casemore
Dec. 20th, 2024
£19.99
Business Digitalization: Corporate Identity and Reputation
Pantea Foroudi, Maria Teresa Cuomo
Dec. 18th, 2024
£39.99
Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management
Maria Teresa Cuomo, Pantea Foroudi
Dec. 18th, 2024
£39.99
Hitmakers: How Brands Influence Culture
Ana Andjelic
Dec. 13th, 2024
£28.99
Augmenting Customer Retention Through Big Data Analytics
Reena Malik, Ambuj Sharma, Prashant Chaudhary
Dec. 6th, 2024
£150.00
Luxury Marketing, Sustainability and Technology: The Future of Luxury Management
Park Thaichon, Sara Quach
Nov. 28th, 2024
£39.99
Organizational Listening for Strategic Communication: Building Theory and Practice
Katie R. Place
Nov. 28th, 2024
£39.99
The Customering Method: From CX Dogma to Customer Science
Aarron Spinley
Nov. 1st, 2024
£29.99
Relationship Marketing in Franchising and Retailing
Park Thaichon, Lorelle Frazer, Scott Weaven
Oct. 9th, 2024
£39.00
Social Media Analytics in Predicting Consumer Behavior
Selay Ilgaz Sumer, Nurettin Parilti
Oct. 4th, 2024
£56.99
Selling in Customer Service: Integrating and Coordinating Service and Selling
Leon Cai
Aug. 27th, 2024
£26.99
Sustainable Marketing and Customer Value
Subrata Chattopadhyay, Sundeep Singh Sondhi, Arunava Dalal
Aug. 26th, 2024
£39.99
Practical Digital Marketing and AI Psychology: How to Gain Online Consumer Trust and Sales Using Technologies and Psychology
J. Jonathan Gabay
Aug. 5th, 2024
£34.99
Uncover Your Message: The 3-Step Process for Presenting Your Ideas Effectively and Persuasively, Globally and Locally
Natsuyo N. Lipschutz
Jul. 23rd, 2024
£34.99
Revolutionizing the AI-Digital Landscape: A Guide to Sustainable Emerging Technologies for Marketing Professionals
Alex Khang, Pushan Kumar Dutta, Sachin Gupta, Nishu Ayedee, Sandeep Chatterjee
Jun. 7th, 2024
£57.99
The Dynamics of Influencer Marketing: A Multidisciplinary Approach
José M. Álvarez-Monzoncillo
May. 27th, 2024
£39.99
Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise
Anna Brzozowska, Stanisław Brzeziński, Arnold Pabian, Barbara Pabian
May. 15th, 2024
£47.99
Strategic Brand Licensing: Building Brand Value through Enduring Partnerships
Maria Cristina Longo, Pete Canalichio
Apr. 30th, 2024
£38.99
Transformational Sales Leadership: Sales Leader Perspectives
Christine A. Eastman, Phill McGowan, Beth Rogers
Apr. 26th, 2024
£32.99
Consumer Behaviour and Digital Transformation
Ayantunji Gbadamosi
Mar. 11th, 2024
£43.99
Rural Marketing: Growing the Non-urban Consumer
Sanal Kumar Velayudhan
Feb. 14th, 2024
£42.99
Power in Business Relationships: Dynamics, Strategies and Internationalisation
Dariusz Siemieniako, Maciej Mitręga, Hannu Makkonen, Gregor Pfajfar
Jan. 29th, 2024
£19.99
The GDPR Challenge: Privacy, Technology, and Compliance in an Age of Accelerating Change
Amie Taal
Jan. 29th, 2024
£81.99
The Rise of Positive Luxury: Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided Batat
Jan. 29th, 2024
£39.99
The Routledge Companion to Corporate Branding
Oriol Iglesias, Nicholas Ind, Majken Schultz
Jan. 29th, 2024
£43.99
Customer Relationship Management: Concepts, Applications and Technologies
Daniel D. Prior, Francis Buttle, Stan Maklan
Jan. 23rd, 2024
£66.99
The Business of the Metaverse: How to Maintain the Human Element Within this New Business Reality
Hemachandran K, Raul V. Rodriguez
Dec. 29th, 2023
£51.99
The Routledge Companion to Strategic Marketing
Bodo B. Schlegelmilch, Russell S. Winer
Sep. 25th, 2023
£43.99
The Unstoppable Sales Team: Elevate Your Team’s Performance, Win More Business, and Attract Top Performers
Shawn Casemore
Aug. 2nd, 2023
£26.99
Information Asymmetry in Online Advertising
Jan W. Wiktor, Katarzyna Sanak-Kosmowska
May. 31st, 2023
£41.99
Hispanic Market Power: America’s Business Growth Engine
Isaac Mizrahi
May. 3rd, 2023
£31.99
Customer Experience Analytics: How Customers Can Better Guide Your Web and App Design Decisions
Akin Arikan
Feb. 13th, 2023
£31.99
Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar, Charles Dennis, Pantea Foroudi
Jan. 9th, 2023
£37.99
Human Resource Management and Internal Marketing
Teena Mishra
Dec. 30th, 2022
£37.99
The New Customer Experience Management: Why and How the Companies of the Future Address Their Customers' Needs Proactively
Ivaylo Yorgov
Nov. 11th, 2022
£31.99
Essentials of Marketing: Theory and Practice for a Marketing Career
David Brown, Alex Thompson
Sep. 1st, 2022
£47.99
Consumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth
Sarah Zaraket
Aug. 1st, 2022
£21.00
Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth
Anna Bianchi
Aug. 1st, 2022
£39.99
The Unstoppable Sales Machine: How to Connect, Convert, and Close New Customers
Shawn Casemore
Jul. 27th, 2022
£24.99
Getting from the Bar to the Boardroom: 25 Proven Sales Techniques for Relationship Building, Networking, Negotiating, and Dealmaking
Doug Gentilcore
Jul. 21st, 2022
£26.00
Implementing and Managing Collaborative Relationships: A Practical Guide for Managers
Andrew Humphries, Linda McComie
Jun. 20th, 2022
£36.99
Internal Marketing: Theories, Perspectives, and Stakeholders
David M. Brown
Apr. 29th, 2022
£41.99
Transforming Relationship Marketing: Strategies and Business Models in the Digital Age
Park Thaichon, Vanessa Ratten
Apr. 29th, 2022
£54.99
How to Build Your Brand: Implementing a Proven and Effective Process
Laurence Lubin
Apr. 22nd, 2022
£32.99