1876 results in Marketing Books

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Public Relations and the Rise of AI
Regina Luttrell, Adrienne A. Wallace
Feb. 19th, 2025
£39.99
Contemporary Issues in Sports Marketing
Argyro Elisavet Manoli
Feb. 12th, 2025
£145.00
Strategic Brand Management In and Through Sport
Argyro Elisavet Manoli
Feb. 12th, 2025
£145.00
Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation
Adam J. Mills
Feb. 12th, 2025
£145.00
Strategic Communication and the Global Pandemic
Juan Meng, Ralph Tench
Feb. 12th, 2025
£145.00
Digital Transformation in the Customer Experience
Mohammed Majeed, Aryan Chaudhary, Raman Chadha
Feb. 10th, 2025
£180.00
Sport, Advertising and Global Promotional Culture: Identities, Commodities, Spaces and Spectacles
Steven J. Jackson, David L. Andrews
Feb. 7th, 2025
£145.00
Trust, Media and the Economy: Mutual Relations
Joanna Paliszkiewicz, Jerzy Gołuchowski, Katarzyna Zdanowicz-Cyganiak, Kuanchin Chen
Feb. 7th, 2025
£150.00
Digital Marketing Fundamentals: From Strategy to ROI
Marjolein Visser, Mike Berry
Feb. 4th, 2025
£65.99
Histories of Political Public Relations: From Propaganda to Public Health
Anastasios Theofilou, Martina Topić
Feb. 4th, 2025
£145.00
Contemporary Issues in Social Media Marketing
Subir Bandyopadhyay, Bikramjit Rishi
Feb. 3rd, 2025
£48.99
Zero Complaints: The Path to Continuous Value Creation
Gautam Mahajan, Bill Price, Moshe Davidow
Jan. 31st, 2025
£37.99
Advertising as a Creative Industry: Regime of Paradoxes
Izabela Derda
Jan. 30th, 2025
£19.99
Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe Steadman, Jack Coffin
Jan. 30th, 2025
£39.99
Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives
Anna Grudecka, Marzanna K. Witek-Hajduk
Jan. 30th, 2025
£39.00
Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing
Szczepan Kościółek
Jan. 30th, 2025
£39.99
Green Consumption in China: Policy and Practice
Jin Min
Jan. 30th, 2025
£39.99
Strategic City Branding: Insights from Asian Cities
Viriya Taecharungroj
Jan. 28th, 2025
£52.99
Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience
Cristina Ziliani, Marco Ieva
Jan. 6th, 2025
£43.99
Digital Currency and Consumption: The Meaning of Money in an Era of Digital Currency
Jashim Khan, Russell Belk
Dec. 31st, 2024
£135.00
Mediating Sustainability in the Consumer Society
Astrid Skjerven, Lisbeth Løvbak Berg, Liv Merete Nielsen, Dagny Stuedahl
Dec. 30th, 2024
£135.00
The Psychology of Fashion
Carolyn Mair
Dec. 30th, 2024
£12.99
Artist Entrepreneurship for Life: Making Art Work for You
Diane R. Scott
Dec. 27th, 2024
£35.99
Digital Advertising Evolution
Iain MacRury, Danae Manika
Dec. 27th, 2024
£135.00
Sports Publicity: A Practical Approach
Joe Favorito
Dec. 27th, 2024
£48.99
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Contemporary Cases in Management: Perspectives from Emerging Markets
Shalini Aggarwal, Ashish Gupta
Dec. 26th, 2024
£36.99 £31.44
Marketing Communication in African Languages
Abiodun Salawu, Kehinde Oyesomi
Dec. 23rd, 2024
£135.00
Public Relations Writing Worktext: A Practical Guide for the Profession
Joseph M. Zappala, Anthony W. D’Angelo
Dec. 23rd, 2024
£51.99
Trust and Brand Management: The Role of Brand Heritage
Hanna Górska-Warsewicz
Dec. 23rd, 2024
£135.00
Brand Activism: Advertising and the Ethics of Visibility
Marco Scalvini
Dec. 20th, 2024
£49.99
The Sales Multiplier Formula: Simple Strategies to Multiply Your Sales by 4.68X
Shawn Casemore
Dec. 20th, 2024
£19.99
Artificial Intelligence, Strategic Communicators and Activism
Lukasz Swiatek, Marina Vujnovic, Chris Galloway, Dean Kruckeberg
Dec. 19th, 2024
£19.99
Recommender Systems: A Multi-Disciplinary Approach
Monideepa Roy, Pushpendu Kar, Sujoy Datta
Dec. 19th, 2024
£46.99
Animal Suffering and Public Relations: The Ethics of Persuasion in the Animal-Industrial Complex
Núria Almiron
Dec. 18th, 2024
£39.99
Branding Authoritarian Nations: Political Legitimation and Strategic National Myths in Military-Ruled Thailand
Petra Alderman
Dec. 18th, 2024
£39.99
Business Digitalization: Corporate Identity and Reputation
Pantea Foroudi, Maria Teresa Cuomo
Dec. 18th, 2024
£39.99
Competitive Advantage, Strategy and Innovation in Africa: Issues and Applications
Mohammed El Amine Abdelli, Nawal Chemma, Soudani Ahlem, Samir B. Maliki, Gurmeet Singh
Dec. 18th, 2024
£39.99
Crisis Management and Sports: Global Perspectives
Brian E. Menaker, Dale Sheptak, James J. Zhang
Dec. 18th, 2024
£135.00
Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management
Maria Teresa Cuomo, Pantea Foroudi
Dec. 18th, 2024
£39.99
Multimodality and Social Interaction in Online and Offline Shopping
Gitte Rasmussen, Theo van Leeuwen
Dec. 18th, 2024
£39.99
Perspectives in Marketing, Innovation and Strategy
Philip Kotler, Subhadip Roy, Satyajit Chakrabarti, Dipak Saha, Rabin Mazumder
Dec. 18th, 2024
£39.99
Qualitative Research in Marketing and Management: Doing Interpretive Research Projects
Chris Hackley
Dec. 17th, 2024
£44.99
Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives
Lauren Gurrieri, Jenna Drenten, Crystal Abidin
Dec. 16th, 2024
£135.00
Write Now!: How to Influence and Connect with Your Business Writing
Andreas Loizou
Dec. 16th, 2024
£32.99
Hitmakers: How Brands Influence Culture
Ana Andjelic
Dec. 13th, 2024
£28.99
Financial Communication: A Critical Assessment
Keith Butterick
Dec. 12th, 2024
£49.99
Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry
Olga Mitterfellner
Dec. 11th, 2024
£36.99
Predictive Analytics and Generative AI for Data-Driven Marketing Strategies
Hemachandran K, Debdutta Choudhury, Raul V. Rodriguez, Jorge A. Wise, Revathi T
Dec. 10th, 2024
£150.00